Social Media Manager

Job Summary:
Mulungushi Innovations is seeking a creative and strategic Social Media Manager to lead our social media initiatives. This role is pivotal in enhancing our brand presence, engaging our audience, and driving traffic to our website. You will develop and execute comprehensive social media strategies that align with our marketing goals, and your expertise will help us foster a vibrant online community.

Key Responsibilities:

• Strategy Development: Create and implement a robust social media strategy that enhances brand awareness and supports overall marketing goals. Identify target audiences and tailor content accordingly.
• Content Creation: Develop engaging and high-quality content for various platforms, including Facebook, Twitter, Instagram, and LinkedIn. Collaborate with graphic designers and copywriters to ensure visual and textual content aligns with brand standards.
• Community Engagement: Monitor social media channels and respond to comments, messages, and reviews in a timely and professional manner. Foster relationships with followers and engage in conversations to build a loyal community.
• Analytics and Reporting: Analyze social media metrics and insights to evaluate the effectiveness of campaigns. Prepare monthly reports on key performance indicators (KPIs) and recommend adjustments based on data-driven insights.
• Trends and Innovation: Stay current with social media trends, tools, and best practices. Experiment with new formats and features to enhance engagement and reach.
• Collaboration: Work closely with the marketing team to align social media strategies with broader marketing campaigns. Participate in brainstorming sessions and contribute creative ideas for promotions and events.
• Crisis Management: Develop protocols for addressing negative comments or crises on social media. Maintain a professional and positive brand image during challenging situations.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in social media management, preferably in a corporate environment.
• Strong understanding of social media platforms, analytics tools, and content management systems.
• Excellent communication skills, both written and verbal.
• Creative mindset with a passion for storytelling and brand development.

What We Offer:

• Competitive salary and performance-based incentives.
• Comprehensive benefits package, including health insurance and retirement plans.
• Opportunities for professional development and growth within the organization.