Grower Relationship Management

Main Purpose

• Build effective relationships with large scale commercial  farms to maximize Bayer CP and Seed business by increasing customer satisfaction and loyalty
• Build Bayer value propositions at commercial farm level and advise growers on Bayer solutions

Key Tasks & Responsibilities 

• Deliver the mission for commercial farmers together with the commercial customer facing squad
• Manage the P&L for the large scale commercial wheat and corn business with the customer-facing team
• Ensure that the regional 90-day sales goals including budget are achieved
• Deliver accurate CP and corn seed forecasts with the squad to assure product availability
• Manage the relationship with key large scale commercial farms and assure order generation via distribution partners to grow Bayer share-of-wallet on farm
• Run VP demos to showcase Bayer solutions  and offer trainings as per seasonality on CP and Seed to the commercial farmers
• Engage and partner with other solution providers e.g. nutrition , equipment to ensure farmers satisfaction.
• Run
• Develop annual sales and campaign support plan for target accounts.
• Evaluate opportunities for value adding offers  and new business models to defend and grow the wheat /corn large scale commercial business
• Identify new business opportunities and develop strategies to capture them.
• Keep track of competitors activities and market changes and share across supporting units
• Evaluate and advise on digital platforms introduction into the commercial farmers space.

Key Working Relations

• Cluster Commercial Lead
• Customer Facing Squad Commercial
• Commercial Value Proposition Unit Support Squad
• ComOps Unit Support Squad
• Key  Accounts Management in Zambia
• Digital Support / Commercial Grower Platform AFR

Qualifications & Competencies 

• Degree in Agriculture and/or Agri-business
• Four (4) to Six (6) years of relevant experience in crop agronomy and pest control practices – ideally with strong experience in wheat and corn
• Extensive sales experience in Crop Protection products with management of key customer relationships and advice on crop agronomy.
• Extensive agricultural knowledge and understanding of commercial estates
• Excellent relationships with commercial farmers  will be an added advantage
• Demonstrate Bayer core competencies: Customer Focus, Drives Results, Values Differences, Manages Complexity, Collaboration, and Instills Trust.
• Ability to manage large accounts independently and coordinate support resources
• Ability to collaborate/communicate with and develop internal and external partnerships.
• Good Microsoft Skills (Excel / PowerPoint / Word) a prerequisite.
• Highly motivated, creative, dynamic, and well organized