Digital Marketing Specialist

Job Vacancy: Digital Marketing Specialist

Company: Pivotal Solutions

Location: Lusaka, Zambia

Job Description:

Pivotal Solutions is looking for an innovative and skilled Digital Marketing Specialist to enhance our online presence and drive digital marketing campaigns in Lusaka. The Digital Marketing Specialist will be responsible for creating and implementing digital marketing strategies to achieve business objectives.

Key Responsibilities:

• Develop and execute digital marketing strategies and campaigns.
• Manage and optimize online advertising campaigns (e.g., Google Ads, social media ads).
• Conduct SEO and SEM activities to improve website visibility and traffic.
• Create and manage content for social media platforms and the company website.
• Analyze and report on digital marketing performance metrics.
• Stay updated with the latest digital marketing trends and technologies.
• Collaborate with the marketing team to ensure cohesive digital marketing efforts.

Requirements:

• Proven experience as a Digital Marketing Specialist or in a similar role.
• Strong understanding of digital marketing principles and strategies.
• Proficiency in digital marketing tools and software (e.g., Google Analytics, Hootsuite).

Education:

• Bachelor’s degree in Marketing, Digital Marketing, or a related field.

Skills:

• Excellent communication and creative thinking skills.
• Strong analytical and problem-solving abilities.
• Attention to detail and organizational skills.
• Ability to work under pressure and meet deadlines.

Experience:

• At least 3-5 years of experience in digital marketing.